A fitness app, that accelerates your training towards your ideal body.


The Client

Steve is a personal trainer and former Royal Marine commando, in the early 2000's he had the idea of building a personal training website that would prescribe tailored personal training plans automatically. Steve approached 1994 in 2016 after being let down by another agency.

The Brief

Initially build a proof of concept website to demonstrate that the idea of automatically generating workout plans was possible. Phase 2 was then to build a full first release of the product in website form enabling Shredify to onboard their first customers and gain crucial feedback. Finally, phase 3 was to take the website and turn it into a fully-fledged mobile application for both IOS and Android.

Built with

  • Laravel
  • Vue.js
  • Tailwind CSS
  • Algolia
  • Vimeo
  • Customer.io

Price range


The process

1994 initially iterated on the proof of concept, this enabled the Shredify team to generate test workout plans by simulating a variety of different users, the plans worked by using various metrics from an initial questionnaire and factoring in users' weekly progress.

After the successful proof of concept, there were some key learnings which were made and applied to the full website launch in phase 2, these centred around branding and usability. It was also confirmed that we would be working on a mobile application in phase 3, because of this we rebuilt a lot of the core systems in a manner that was able to be re-used on both the website and mobile applications in a way that could easily be edited and expanded upon in the future.

Finally, we worked on building a mobile application that would be easy to maintain for both IOS and Android, to do this we utilised the Phonegap platform to build and maintain the mobile applications from a single code base, this allowed us to implement features across platforms with much less work. We then focused on optimising the functionality of Shredify to shine in a mobile app, rethinking layouts and interactions to be as simple and straightforward as possible.


The result

The Shredify mobile app was featured in HERS Magazine April / May 2019, Muscle & Fitness UK Magazine April 2019 and FLEX UK Magazine May 2019. With quotes such as "The best workout app we've seen all year, 5 stars!". And received many excellent Trust Pilot and Google Pay / Apple App Store reviews.

The Shredify app and website can be viewed at https://shredify.com/.


Our clients say it best

"1994 enabled me to take my business from idea to reality, even when others couldn't. They were incredibly helpful and went the extra mile to deliver a mobile application I am truly proud of, I couldn't recommend working with them enough!"

Steve Quick
Founder, Shredify

Amplify your audience. Generate new business. Exceed your goals.

Let’s work together.

Schedule a call