The Problem
Calculating distance and fuel consumption when there are no roads
It’s easy to think that practicalities like fuel costs aren’t a major concern to anyone who can afford to charter a luxury yacht: but the reality is very different. An average 70m luxury yacht burns an enormous 600 litres of diesel an hour - even at a modest speed. This means that fuel costs are a major factor when charter customers are making their booking decisions.
Confident customers are converting customers, so when we were asked to build a website for a luxury yacht charter company including a fuel cost estimator - we knew exactly what to do.
Specific challenges
The solution
Google maps is a great starting point for any challenge involving maps and routes; however, their API doesn’t offer the flexibility needed to meet this client’s requirements. By combining Google maps with our own layer of functionality we were able to deliver exceptional and tailored functionality, without “reinventing the wheel” of mapping.
The first step was to tie our first-class code with an intuitive point and click route creation. As a result, we could give users the option to plan any route between any number of ports. Additional logic behind the scenes would then update the distance calculations as users added in their route and filled it all into a calculator widget alongside the map. We even added time estimates, giving the customer confidence that the route they planned was suitable for their length of charter.
The end result was then displayed using a custom skin, giving the finished tool a bespoke and professional feel in line with the client’s brand.
Broader uses
This particular solution was built for a yacht charter company, but the approach has application wherever distance calculation is needed - particularly when it’s off-road. We could see a feature similar to this being great for:
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